BUSINESS OBJECTIVES -VISION
Established family run optometrists and jewellers delivering first-class eye care and customer service tailored to our clients needs.
60 years experience we are a leading independent vision care specialist, dedicated to delivering the highest standards of eye care and eyewear to all our patients, using advanced technology, in a friendly and a professional environment
Family focused- from our staff to our customers we want everyone who comes into our practices to feel welcomed and looked after.
- OUR PEOPLE- We encourage our staff to be dynamic, innovative, and to constantly evolve, love what they do and stay focused. Most importantly, we share with our staff the same passion – working together to create a difference for our company, each other and the people we serve.
- ENVIRONMENT -taking the steps to make our business more sustainable. Making conscience choices when it comes to our suppliers, freight, consumables.
- CUSTOMER SERVICE- Treat every scenario with the utmost professionalism and importance. Listening to each individuals needs. Treat everyone with respect and greet them with a smile.
- CODE OF CONDUCT - be accountable, educate everyone who joins our team of our values and behaviours. Seek guidance whenever we are unsure.
- COMMUNICATION- we encourage an open communication policy with all our staff. Managers roles are to check-in monthly with staff to ensure our values and vision are understood and performance targets are being met. Directors have an open door policy and staff are encouraged to communicate any issues directly.
- IDENTITY- Established family run optometrists and jewellers delivering first-class eye care and customer service tailored to our clients needs. We want to be seen as the company that cares, understands and is always going above and beyond for our customers.
- BRAND- our brand has to reflect our vision and values. Every interaction taken on behalf of staff for the company must reflect or vision and values therefore having a core understanding of the company objectives its essential in order to support and grow the brand.